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HomeBeauty12 Chic Independent Designers to Support Now and Always

12 Chic Independent Designers to Support Now and Always

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(Image credit: Santos by Mónica) While its simple to get bogged down in the daily of scrolling on Instagram through numerous promoted advertisements from designer brand names or established business monoliths, nothing shakes me up quite like stumbling upon an amazing independent brand name on my Explore page. Sure, my screen time may frighten a Victorian-era kid, but its indisputable that in the world of social-first style, Ive been exposed to countless worldwide and regional independent designers that have actually started to take over my mind (and, most especially, my closet). Specializing in artisanal leathers and ultra-trendy yet wearable mesh shoes, Lookie Atelier has actually ended up being one of my favorite, go-to brands for jaw-dropping flats, shoes, and heels that I know will get me dozens of compliments.Shop the brand:

Lookie Atelier
Red Mesh Flats With Almond Closed Toe and V-Cut Vamp

Lookie Atelier
White Sandals With White Satin Rose

Lookie Atelier
Beige Mesh Flats With Rhinestone Embroidery and Almond Toe

Lookie Atelier
Black Mesh Slip Ons With Pearl Embroidery

Little Liffner( Image credit: Little Liffner) Based out of Stockholm, Sweden, Little Liffner is a lively Scandinavian accessory brand known for its impeccable bags, pouches, and totes. Although Im partial to the ultra-luxurious suede offerings the brand sells, Little Liffner is also known for its quality leather and enjoyable yet wearable colors. Thoughtful details like special hardware make these bags hard to miss out on when you see them out in public– an indicator of cult-like status.Shop the brand:

Little Liffner
Pillow Shoulder Bag Suede Chestnut

Little Liffner
Tall Sprout Tote Army Suede

Little Liffner
Mini Leather Basket Almond

Little Liffner
Pillow Pouch Suede Rhum

Ragbag StudioI first came across Ragbag Studios jewelry after finding the very same pair of swoon-worthy earrings on numerous editors throughout New York Fashion Week, and Ill admit my life has actually altered for the much better. This Copenhagen-based jewelry home is known for its contemporary takes on timeless silhouettes like drop earrings, pendants, and tennis necklaces while including sculptural, architectural designs and shapes. Plus, it lies on the demi-fine side, suggesting youre not spending thousands of dollars on a particular piece of fashion jewelry and rather can construct out your Ragbag collection for the years to come.Shop the brand name:

Ragbag Studio
Reflection Long Earrings

Ragbag Studio
Reflection Pendant Necklace

Ragbag Studio
Odette Spiral Ring

Ragbag Studio
Odette Drop Earrings

This New York– based small-batch hat brand relies on a history of Mexican artisanal craftsmanship. Frankly, it does not get chicer than that.Shop the brand:

Mains De Vapeur
Après Beanie

Nia ThomasBeloved by industry experts and cool women alike, style beloved Nia Thomas has been heralded as one of the best emerging designers of the last couple of years. Based in Mexico City, Thomass practice concentrates on handcrafted, woven resortwear-like gowns, shorts, and swimsuit that catch the spirit of trip. While weve liked Thomass work since the start here at Who What Wear, the world has actually begun to take notification, with giant merchants like Shopbop and Moda Operandi now bring the label.Shop the brand name:

Nia Thomas
Celina One Piece Swimsuit

Nia Thomas
High Priestess Dress

ElederaKnown by many for making a few of the most comfy shoes in the video game, this Milan-based footwear label is the best-kept trick for people whose shoe video game is constantly extra strong. Elederas small-batch, handcrafted woven ballet flats have actually gone viral numerous times in the past, and now, thanks to a series of IRL and online pop-ups, consumers can now make their own entirely adjustable ballerina flats.Shop the brand name:

Eledera
The Woven Quadra Ballerina

Eledera
The Woven Quadra Ballerina

Eledera
The Rete Fisherman Sandal

Eledera
The Rotonda Ballerina

Jenny Bird( Image credit: @_jennybird) No list of independent designers to support would be total without the unmatched Jenny Bird. This Canadian-based jewelry brand name lives in the drawers of nearly each and every single Who What Wear editor– and for great factor: Jennys sculptural, contemporary, whimsical takes on classic fashion jewelry cant be missed.Shop the brand name:

Jenny Bird
Maeve Ear Cuff

Jenny Bird
Nouveaux Puff Earrings

Jenny Bird
Supernova Ring

Jenny Bird
Surfside Anklet

LiberoweRenowned for its timeless, stylish outwear and breezy summer season staples, Liberowe is an expertly tailored fashion brand based out of London, England. The brand names unisex pieces are often compared to second skin by our editors who have collected a piece or more, including traditional, bespoke pieces that cant be compared to anything else on the market.Shop the brand name:

Liberowe
Hoare Gathered Cotton-Poplin Shirt

Liberowe
Maha Linen Mini Skirt

Liberowe
Raja Cropped Cotton-Tweed Jacket

Liberowe
Linen Peplum Jacket

Freja New York( Image credit: Freja Nyc) If you have not become aware of Freja New York yet, prepare to satisfy the undeniably elegant vegan bag brand thats about to change your life. Led by self-made creator Jenny Lei, this It lady– popular label has actually been worn by the similarity Hailey Bieber, Katie Holmes, and Matilda Djerf. If its great enough for the fashion crowd, its excellent enough for us!Shop the brand:

Freja New York
Mini Chrystie Oat

Freja New York
Caroline Bag Black

Freja New York
Paloma Tote Taupe

Freja New York
Chrystie Bag Espresso

Santos by Mónica( Image credit: Santos by Mónica) Santos by Mónica might have already developed quite the buzz with its sustainable cactus leather bags, however nothing will prepare you for the labels elegant ready-to-wear growth thats taken off over the last few season. Produced by New York– based founder Mónica Santos Gil, the label has grown to have a cult following over the last few years while still keeping a trendy, under-the-radar persona. Totally handcrafted and created in New York to support the local economy, each piece will have you not only feeling great for supporting this indie brand name however looking excellent, too.Shop the brand:

Santos by Mónica
Amelia Mini Baguette

Santos by Mónica
Camille Flared Pant

Santos by Mónica
Regina Cut-Out Tee

Santos by Mónica
Agave Triangular Tote

Villa FrescaStarted by size-inclusivity supporter and influencer Gabi Gregg, Villa Fresca lies at the intersection of deliberate design and handmade high-end. The budding L.A.-based brand, which launched early in 2024 and provides swimsuit and resortwear in sizes 4 to 32, feels like precisely what the industry needs.Shop the brand name:

Vacation home Fresca
Olive Sofia Bikini Bottom

Villa Fresca
Mia Twisted One-Piece

Villa Fresca
Lucia Bikini Top

Rental property Fresca
Bliss One-Piece

MaileEnter the world of Maile, a tropical, Gen Z shoes paradise that feels similar to entering a part-chic, part-bubblegum dream. While this New York– based brand name just began in 2022, the labels visual is driven from creator Maile Schmidts global inspirations, merging elements from her time in Los Angeles, Tokyo, and Milan.Shop the brand name:

Maile
Juni in Butter Yellow

(Image credit: Santos by Mónica) While its easy to get bogged down in the everyday of scrolling on Instagram through numerous promoted advertisements from designer brand names or recognized business monoliths, absolutely nothing shakes me up rather like stumbling upon an exciting independent brand name on my Explore page. Specializing in artisanal leathers and ultra-trendy yet wearable mesh shoes, Lookie Atelier has actually ended up being one of my preferred, go-to brand names for jaw-dropping flats, sandals, and heels that I understand will get me lots of compliments.Shop the brand:

Little Liffner( Image credit: Little Liffner) Based out of Stockholm, Sweden, Little Liffner is a lively Scandinavian accessory brand name understood for its flawless handbags, pouches, and totes. Freja New York( Image credit: Freja Nyc) If you havent heard of Freja New York yet, prepare to meet the unquestionably trendy vegan handbag brand name thats about to alter your life. Completely handcrafted and produced in New York to support the local economy, each piece will have you not only feeling good for supporting this indie brand name but looking great, too.Shop the brand:

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