Discovering the very finest new-in pieces is my forté, but I likewise have an eager eye for finding which brands are rising in popularity too, and when it comes to summer-wear, there are a lot of hot brand names on my dream list.You will, of course, have your own preferred go-tos that serve you well each year (and M&S, Reformation, and Free People are constantly dependable), but when it comes to under the radar brand names, cult favourites, and designer gems, were delighted to introduce you to brand names that may not currently be in your closets (however absolutely should be). From the British brand names specialising in pretty gowns to the Aussie wonders who design with heatwaves in mind, Ive rounded up the brands you can rely on to keep you well-dressed for this summer (and the next). The Indonesian born brand are known for their hand-dyed and printed pieces, with light, tactile and textured fabrics gathered from vintage markets and fashioned into stylish separates and appealing dresses.Shop Faithfull the Brand:
FAITHFULL THE BRAND
+ Net Sustain Sicilia Strapless Striped Lenzing Lyocell-Satin Midi Dress
FAITHFULL THE BRAND
+ Net Sustain Carinna Shirred Striped Silk and Cotton-Blend Poplin Midi Dress
FAITHFULL THE BRAND
+ Net Sustain Heba Linen Maxi Skirt
How to make cargo pants look chic.
This rich brown shade is the essential to looking abundant in 2024.
The shirred top is so lovely.
FAITHFULL THE BRAND
+ Net Sustain Cristo Cotton-Twill Tapered Pants
2. MATTEAUStyle Notes: Looking for a brand that has everything you require for a vacation pill? Matteaus easy and tidy shapes equate throughout dresses, tailoring and swimsuit, developing a few viral buys in the process (and if you handled to get your hands on any of the printed brief sleeved t-shirts before they offered out, we salute you). Store Matteau:
White cotton gowns are a seasonal staple.
MATTEAU
+ Net Sustain Shirred Organic Cotton Mini Dress
MATTEAU
+ Net Sustain Gathered Organic Cotton Midi Dress
MATTEAU
+ Net Sustain Printed Organic Silk Shirt
Perfect for the workplace too.
MATTEAU
+ Net Sustain Pleated Organic Cotton-Blend Twill Shorts
Tuck into jeans in spring, and wear open over a swimwear in summertime.
Youll use this for several years to come.
3. FARM RIOStyle Notes: Joyous prints and intense colours remain in Farm Rios DNA, and if youre trying to find pieces that will instantly transport you from the grey British weather to someplace a bit more tropical, your luggage should consist of a minimum of one of the brands dopamine-inducing gowns or t-shirts. We d anticipate nothing less from style influenced by “the womanly spirit and vibrant colours” of Rio de Janeiro.Shop Farm RIo:
Toss on some gladiator shoes and youre excellent to go.
FARM Rio
Seashell Tapestry Pink Mini-Dress
FARM Rio
Black Peony Long-Sleeve Blouse
So charming with a white tank top.
FARM Rio
Coconut One-Piece Swimsuit
FARM Rio
Plants Tapestry Red Shorts
This print is “summertime” personified.
4. SEZANE Style Notes: We want to the French for a lot of style guidelines, and it ends up they have summer dressing down too. Sézane takes all of the very best little bits of ultimate French style and shows up the volume, resulting in ultra adorable knits, flirty dresses and quite prints with a little additional je ne sais quoi. Our preferred pieces? The artisanal accessories and linen separates you can wear well into autumn too.Shop Sézane:
This will look similarly excellent with flats, kittycat heels and stilettos.
Easy to dress up for evening too.
This can be found in 6 various colours.
5. RAT AND BOAStyle Notes: Punchy prints, risqué silhouettes, and full throttle glamour are Rat and Boas calling card, and their incredibly well-cut gowns and blouses look simply as proficient at parties and occasions as they do sweeping around the city throughout summertime. Fabrics are light (often to the point of sheer), so expect anything you get from the brand to be best and whisper-soft for the days so hot you d be comfy wearing nothing at all.Shop Rat and Boa:
Presently in the baskets of everybody I understand.
Exactly what you desire to use for summertime date nights.
Rat and Boa
Florencia Dress
Rat and Boa
Magnolia Floral Dress
Planning a location wedding? This ones for you!
CULT GAIA( Image credit: @cultgaia @bettinalooney) Style Notes: Nothing says summertime quite like light layers and artisanal detailing, and Cult Gaia provide this in spades. No one does summertime bags and sandals rather like Cult Gaia.Shop Cult Gaia:
Get a load of that lace hem.
CULT GAIA
Darina Pleated Mesh-Trimmed Embroidered Linen Midi Skirt
CULT GAIA
Pompori Pleated Canvas Wide-Leg Pants
The cut! The pleats! The best shade of versatile beige!
Inform me you wouldnt feel quite in this.
Not your average beach bag.
CULT GAIA
Brylie Frayed Tencel & #x 2122; Lyocell-Blend Halterneck Midi Dress
CULT GAIA
Hera Bead-Embellished Raffia Shoulder Bag
SIR (Image credit: @lucywilliams02) Style Notes: The brain kid of design duo Nikki Campbell and Sophie Coote, SIR shot to success for its focus on anti-trend wardrobe fundamentals and minimalist silhouettes. Simply ask influencer fans Aimee Song, Leandra Cohen and Lucy Williams.Shop SIR the Label:
SIR.
Leonardo Pleated Mini Dress
SIR
Dune Mid-Rise Linen-Blend Maxi Skirt
SIR.
Noemi Floral Linen Maxi Dress
Heatwave and holiday prepared.
The very best method to showcase a tan.
SIR.
Antonia Beaded Linen Minidress
Now this is what I call a summertime gown.
8. NO ONES CHILD( Image credit: @nobodyschild @angiesmithstyle) Style Notes: Dedicated readers of Who What Wear will know us as supporters for the uncomplicated, throw-on gown, and for many years weve returned to THE popular yet criminally underrated Nobodys Child. These are the type of gowns you dont require to spend hours ironing, merely pull on the form fitting jersey, cotton or linen styles and voila, an instant clothing that makes sure to amass compliments.Shop Nobodys Child:
Labeca( Image credit: @smythsisters) Style Notes: London-based brand name Labeca design clothes for every location and every season, and these versatile closet staples can be blended and matched for luxury looks best for the every day. Trendy dresses appropriate for evening? Transitional pieces you can wear to work and on trip?
Nobodys Child
Ivory Satin Lace Trim Nessy Bridesmaid Midaxi Dress
This looks 3 times its cost.
Labeca
Anoushka Off-White Linen Strapless Balloon Sleeve Maxi Dress
Nobodys Child
Brown Gingham Check Maya Smock Midi Dress
I sense this colour will look remarkable on everybody.
No ones Child
Khaki Linen-blend Balloon Sleeve Zola Mini Dress
No ones Child
Red Kurtis Midi Dress
All this needs is a basket bag and a strappy sandal.
Delphine Cappuccino and White Linen Fringe Striped Trousers
As quickly as I identified these on Marianne Smyth, I added them to my desire list.
Santorini Lemon Yellow Linen Strapless Maxi Dress
Use with small skirts, shorts, linen pants, satin skirts, wide-leg trousers, denims, freight trousers, the possibilities are endless.
Labeca
Nina Chocolate Sparkle Button Up Shirt
Finding the really finest new-in pieces is my forté, but I also have an eager eye for spotting which brands are rising in popularity too, and when it comes to summer-wear, there are a lot of hot brand names on my desire list.You will, of course, have your own favourite go-tos that serve you well each year (and M&S, Reformation, and Free People are always dependable), but when it comes to under the radar brands, cult favourites, and designer gems, were delighted to present you to brands that may not currently be in your wardrobes (however definitely must be). From the British brands specialising in pretty gowns to the Aussie wonders who create with heatwaves in mind, Ive rounded up the brand names you can rely on to keep you well-dressed for this summertime (and the next). FAITHFULL THE BRANDStyle Notes: Those who spend as much time on Instagram as I do will currently be familiar with Faithfull The Brand thanks to their partnerships with some of the apps best dressed. The Indonesian born brand name are understood for their hand-dyed and printed pieces, with light, textured and tactile materials collected from classic markets and fashioned into trendy separates and attractive dresses.Shop Faithfull the Brand:
FARM RIOStyle Notes: Bright colours and joyous prints are in Farm Rios DNA, and if youre looking for pieces that will immediately transfer you from the grey British weather to someplace a little more tropical, your luggage needs to consist of at least one of the brand names dopamine-inducing dresses or t-shirts.
