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Previously this spring, I boarded a cross-country flight from New York bound for LAX. More specifically, I was headed to the hills of Highland Park, the hip community nestled on L.A.s east side and home to the cherished Flamingo Estate residential or commercial property. As I walked through the lush gardens and orchards that surround the 1940s Spanish revival design home, I was covered by the fragrance of verdant rosemary, sweet honey bloom, and envigorating jasmine that swirled all around me.The fragrance was so vibrant and resplendent that I keep in mind wanting I might bottle it and bring it back to the east coast with me. As it ends up, that transcendent sensation is precisely what the group behind Flamingo Estate and JW Marriott have actually intended to record with their recent collaboration. The 2 have teamed up on a scent line that includes a candle, diffuser, and space spray and a custom honey blend that harness the scent and taste of the gardens I walked through that day.( Image credit: @anna__laplaca) For the uninitiated, Flamingo Estate is a line of handmade apothecary items motivated by the plants and fauna that grow on the seven acres of gardens on home. Nowadays, brand collaborations come a cent a dozen, however Flamingo Estate does them typically and does them incredibly well. In the few brief years since the brands creation, theyve collected a roster of a few of the most unique partners that varies from celebs and benefactors like Jane Goodall and the Biebers to artists like Italian architect Gaetano Pesce and interior designer Kelly Wearstler.” This is definitely the very first time weve done something like this,” JW Marriott Vice President and Global Brand Leader Bruce Rohr informs Who What Wear. Flamingo Estate has made itself a reputation of being an in-the-know brand cherished by branding obsessives and imaginative types, so it makes good sense that when I asked how he discovered the brand name, he informed me that somebody on the JW Marriott partnerships group was a major fan herself and brought it up in among their conferences. “Its an unexpected kind of partnership with Flamingo Estate,” Rohr concurs, “however from the first minute we reached out, it just clicked.”( Image credit: Sean Hazen for Flamingo Estate x JW Marriott).
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Because scent is one of the greatest carriers of memory, the JW team let me know their goal is to ensure that every guest who walks through their doors will be welcomed with a sensorial experience that lasts with them long after theyve checked out.Ingredients-wise, the candle light and accompanying scent household are straight inspired by the Flamingo Estate property and my walk around the gardens that March afternoon.( Image credit: Sean Hazen for Flamingo Estate x JW Marriott) Shop JW Marriott x Flamingo Estate.
As wellness travel is reaching a fever pitch in 2024, hospitality brands are demanding for methods to tap into the growing belief. This belief is echoed throughout each JW Marriott hotel around the world, where youll find an on-property garden and menus that show the locally-grown products. Given that fragrance is one of the greatest carriers of memory, the JW group let me know their goal is to guarantee that every visitor who walks through their doors will be greeted with a sensorial experience that lasts with them long after theyve checked out.Ingredients-wise, the candle and accompanying scent family are directly motivated by the Flamingo Estate residential or commercial property and my walk around the gardens that March afternoon.
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More Buy-Worthy Flamingo Estate Products.
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These active ingredients are mirrored in the other item category in this partnership: a custom-crafted honey mix. Flamingo Estate has actually made it rather of a signature move of theirs to co-create honey blends with noteworthy figures consisting of lots of Hollywood A-listers, so when it concerned engaging more of the senses with this collaboration, Rohr tells us that the concept of creating a custom honey for the hotel brand name was a no-brainer. Its included into the food and beverage offering at JW Marriott residential or commercial properties across the nation– combined into cocktails and drizzled over burrata toast. “Were delighted for guests to experience the scent and taste on residential or commercial property, and then the supreme objective is to provide the chance for the guests to take that home with them,” Rohr discusses.( Image credit: Sean Hazen for Flamingo Estate x JW Marriott) Shop JW Marriott x Flamingo Estate.
JW Marriott.
Expansion Reed Diffuser.
As it turns out, that transcendent feeling is exactly what the group behind Flamingo Estate and JW Marriott have intended to capture with their current partnership. Flamingo Estate has actually made itself a reputation of being an in-the-know brand beloved by branding obsessives and creative types, so it makes sense that when I asked how he found the brand name, he told me that someone on the JW Marriott collaborations group was a significant fan herself and brought it up in one of their meetings.( Image credit: Sean Hazen for Flamingo Estate x JW Marriott).
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Ecstasy Body Oil.
