Anna Fendi (one of the legendary Fendi siblings who produced the brand) has a sweet, flower fragrance to evoke the memory of a moms kiss; whereas Silvia Venturini Fendi (Annas child who designed the iconic Baguette bag) landed on fresh, soothing notes reminiscent of the Fendi household farm nestled in the Roman countryside.(Image credit: Fendi)Meet the Fendi Fragrance CollectionPrima Terra(Image credit: Fendi)Inspired by: Kim Jones, Artistic Director of Couture and WomenswearFragrance notes: tangerine, rosemary, oak mossWith Prima Terra, Jones tells the story of his youth in Southern and Eastern Africa. “My desire was to bring together all the aromas that made up this chapter of my life: my youth in Africa,” he says in a press release.Perché No(Image credit: Fendi)Inspired by: Silvia Venturini Fendi, Artistic Director of Accessories and MenswearFragrance notes: pink pepper, sandalwood”Perché no” translates to “Why not,” an expression that completely records the essence of this mix: simple yet swarming with possibilities.
Anna Fendi (one of the legendary Fendi sis who developed the brand) has a sweet, flower scent to stimulate the memory of a moms kiss; whereas Silvia Venturini Fendi (Annas daughter who developed the iconic Baguette bag) landed on fresh, comforting notes reminiscent of the Fendi family farm nestled in the Roman countryside.(Image credit: Fendi)Meet the Fendi Fragrance CollectionPrima Terra(Image credit: Fendi)Inspired by: Kim Jones, Artistic Director of Couture and WomenswearFragrance notes: tangerine, rosemary, oak mossWith Prima Terra, Jones tells the story of his youth in Southern and Eastern Africa. “My desire was to bring together all the aromas that made up this chapter of my life: my youth in Africa,” he states in a press release.Perché No(Image credit: Fendi)Inspired by: Silvia Venturini Fendi, Artistic Director of Accessories and MenswearFragrance notes: pink pepper, sandalwood”Perché no” translates to “Why not,” a phrase that completely records the essence of this blend: swarming yet easy with possibilities. Its soothing and fresh with a hint of warmth.Siempre Mio(Image credit: Fendi)Inspired by: Delfina Delettrez Fendi, Artistic Director of JewelleryFragrance notes: Calabrian bergamot, cedarwood, orange blossom, Sempre Mio informs the story of Delfinas childhood in Moroccos Ourika Valley, a location she feels she most belongs.
