Urban Decay Cosmetics
The Original Naked Eyeshadow Palette
(Image credit: Urban Decay Cosmetics) Most charm enthusiasts can remember an early memory that has forever shaped their relationship with makeup, skincare, scent, etc. For some, its stealing their mothers red lipstick off her vanity. Others keep in mind saving up allowance dollars for their first designer perfume. Me? I noticeably remember bringing home my first Urban Decay Naked Palette It was 2010, appeal YouTubers were all the rage, and practically all of them had the 12-pan palette in their rotation. As soon as I convinced my mama that, yes, I carried out in fact need to put on a brown smoky eye to homeroom, I snagged the velour compact and ended up being deeply consumed. There was nothing that might set my heart aflutter like a glimmer of Half Baked or Sidecar shadow.Fast-forward almost 15 years, and my makeup regimen has actually evolved past shimmery covers and (luckily) raccoon-like eye liner– however Naked will constantly have a special location in my heart. When an email popped in my inbox that revealed the relaunch of the brand names renowned Original Naked Palette for a minimal time, I audibly gasped, dropped whatever, and pled to understand more. Heres whatever I uncovered.( Image credit: Urban Decay Cosmetics) When the OG Naked Palette released, it gathered over $1 billion in sales, and one scheme was sold every six seconds. Why would the brand stop such a stalwart?Arnaud Kerviche, Urban Decays VP of marketing, tells me that, eventually, they wished to develop the timeless combination based upon moving customer patterns. Makeup habits evolve as we do, so the brand name decided to release comparable versions– such as Naked2 Basics and Naked3 Soft Pinks– while the original set was phased out.” We did ignore the love for it from our fans and community,” Kerviche admits. He recalls the countless memes and videos of Naked enthusiasts maintaining their old OG schemes and the consistent stream of social comments begging the brand to bring it back. “We knew it was time to restore it and also share it with the brand-new generations that have not had the opportunity to experience it yet,” he shares. Thinking about how I went absolutely feral for the scheme as a makeup-loving middle schooler (yep, “Sephora tweens” existed long in the past 2024), I expect this crop of young charm fans to feel the very same.( Image credit: Urban Decay Cosmetics) You can expect the specific tones from the OG scheme (Smog! Sin! Toasted!), however the formula itself has actually gotten some light updates. The shadows are now creamier, making them simpler to mix, and they have much longer wear (read: less creasing or fallout). The formula is also 100% vegan. In terms of the packaging, the shadows are still housed because iconic, brown velvet case. The mirror, however, is somewhat longer, and the new, dual-sided brush is vegan and cruelty-free. You can snag the renowned combination starting today at Ulta, however act quickly– I dont expect it to stick around for long. The brand name just created a limited number of OG Naked Palettes, and I expect them to be gone in a flash. Theyre antiques, after all! The brand name is plainly open up to restoring timeless items consumers are pleading for, however Urban Decay does not have strategies to restock Naked at the minute. “For now, as soon as the Naked Palette offers out, it will be gone!” says Kerviche. Suffice it to state, Ill be making a mad dash to Ulta, just as I did back in 2010. Shop the Original Naked Eye Shadow Palette.
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Eye shadow creases are the bane of my presence, so trust me when I say that this guide leads to incredible remaining power.
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An inky-black pigment; a precise, versatile suggestion; and a smudge-proof formula– what more could you request for in a liquid liner?
When an email popped in my inbox that announced the relaunch of the brands renowned Original Naked Palette for a restricted time, I audibly gasped, dropped everything, and asked to understand more.( Image credit: Urban Decay Cosmetics) When the OG Naked Palette introduced, it amassed over $1 billion in sales, and one combination was offered every six seconds. Why would the brand cease such a stalwart?Arnaud Kerviche, Urban Decays VP of marketing, tells me that, ultimately, they wanted to progress the classic scheme based on shifting consumer patterns. He remembers the numerous memes and videos of Naked followers protecting their old OG combinations and the consistent stream of social comments pleading the brand to bring it back. Shop the Original Naked Eye Shadow Palette.
If you absolutely adore one shade, why not grab a single pan? Here, youll find hues from the OG Naked Palette and some stunning jewel-toned appeals (like this lime-green number).
Urban Decay Cosmetics
Naked3 Soft Pink Eyeshadow Palette
The Original Naked Palette has my heart, however this Soft Pink iteration comes at a close second.
Urban Decay Cosmetics
24/7 Eyeshadow
