At Who What Wear UK we take trend spotting really seriously, but frequently it can feel like a never ever ending spiral of trending appearances. With the rise of “visual” culture, were presented with a brand-new category each week. Barbiecore, ladcore, mob wives and tomato girls, what took place to dressing for the individual? Someplace between nineties minimalism and noughties maximalism I felt like surrendering (but this is speaking as a low maintenance millennial). Understanding that I may be stuck in my ways and trying to find patterns that were actually going to resonate with readers, I turned to TikTok for some Gen-Z insight on what feels fresh vs what feels “faddy”, and the outcomes were interesting.Classic customizing and maximalist colour combinations might be taking over shops, but TikTok is still promoting anti-trend style over “samey” styling. While weve been stockpiling on plain tank tops, linen trousers and maxi dresses, you can guarantee that TikTokkers are discovering their own methods to customise pieces and make an appearance totally their own. Personalised devices! DIY clothes! A plethora of new methods to use bandanas (we hadnt seen the headscarf over baseball cap look coming, but it somehow makes sense?). The algorithm is set to send you lots of fresh inspiration, but smart consumers are searching for ideas that will make it through the next year at least. So, with that in mind, I create a list of the 7 “patterns” acquiring a fanbase in 2024, and the 7 patterns that they are replacing. This need to be taken as entirely subjective though, and instead of promoting for a full closet sweep, I advise developing a wardrobe thats 70% staples and 30% trend-led for a balance that feels both enjoyable and functional. So, if youre curiously wondering what the street design stars will be using next season, keep scrolling to see the seven fashion patterns TikTok has actually declared “dated”, and the seven its users truly rate.1. DATED: BODYCON DRESSESRATED: NIGHTIE DRESSES Style Notes: I might be biased here, but any trend that celebrates comfort over confinement gets a substantial thumbs up from me. Sure, bodycon dresses still have their location (and I have one figure-hugging Skims dress that comes out for each supper date), however when it concerns the pieces we actually wish to wear all the time, every day, Tik Tok is taking motivation from vintage nightwear and pulling on loose and languid, floaty white dresses that appear like they could pass for PJs.Shop White Dresses:
If Only If specialise in nightwear so gorgeous youll use it throughout the day too.
JAMES PERSE
Tie-Detailed Linen Midi Dress
White linen is a summer staple.
The peter pan collar is such an adorable touch.
LISA MARIE FERNANDEZ
Mia Linen-Blend Gauze Maxi Dress
2. DATED: PLAIN WHITE TEESRATED: RUCHED TOPS Style Notes: With buzzy brands like Peachy Den, Ganni, Nobodys Child and ASOS all backing the textured, ruched top, its no surprise that Gen-Z are shopping the design in spades this summertime. This low-maintenance, unsung hero is the embodiment of “throw-on-and-go” design as it needs no ironing and no picky styling, and unlike the plain white tee, this top is the sight in any outfit.Shop Ruched Tops:
GANNI
White Cotton Poplin Smock Strap Top
Peachy Den
The Deba Top, Oyster
ASOS DESIGN
Collected Tank Top in Light Yellow
Youll use this for several years to come.
Just add a white skirt and ballet pumps.
This is available in three equally great colours.
3. DATED: HOTPANTS RATED: JORTS Style Notes: We were one of the very first to call it– long denim shorts are officially the blockbuster of the season, and given just how unpredictable the weather has been, this jeans-stroke-shorts combo ticks every possible box. Brief shorts might have their put on the beach, but if you do not fancy flashing, this remarkably classy fit is ideal for the city too. Didnt believe shorts could be workplace appropriate? Think again.Shop Jorts:
A date night 2 piece if ever Ive seen one.
SPORTOPIA
Football Branded-Print Woven T-Shirt
Theres no arguing with this rate.
MANGO
Straight-Fit Denim Bermuda Shorts
Frankie Shop
Peri Sheer Midi Skirt
Yes, this is in the sale, and yes, its still in stock.
The only thing much better than Agolde denims? Agolde shorts of course.
Anticipate to see a lot more of this dreamy skirt on your timeline.
AGOLDE
Risha Organic Denim Shorts
Acne Studios
Logo-Print Lyocell-Blend Polo Shirt
White jeans is fresh for summer.
This maless leading passes as unisex so no need to size up.
Reformation
Graysen Knit Two Piece
Martine Roses football shirts are the luxe designer alternative.
From Adidas fitness instructors to Balenciaga tracksuits, fashion has actually to turned to sports for motivation, and although we saw a brief increase in discussion around the idea of “tenniscore” after the release of the Challengers movie previously in the year, fans are still purchasing (and wearing) football t-shirts in droves on Tik Tok. Nail the appearance by deciding for unexpected colours, and styling up with plenty of jewellery.
Wear loosely with shorts, or much better still, jorts.
DATED: WOOL SKIRTSRATED: SHEER SKIRTSStyle Notes: Sheer clothing will always be a dissentious trend, however if the runways have taught us anything, its that gauzy layers always make their way back around just in time for spring/summer. After the appeal of 2023s large gown, and then of course, the mesh shoe, leaving little to the imagination is the high-fashion calling card, however Im prepared to bank on the see-through skirt having legs this year (pun extremely much meant).
Martine Rose
Mesh Sports T-Shirt
Topshop
Topshop Organza Sheer Pencil Skirt
Abercrombie
Mid Rise Slouchy Short
6. DATED: VELVETRATED: CROCHET Style Notes: If summer makes you believe of boho gowns, artisanal accessories and floppy hats, its most likely you already have lots of crochet in your rotation. Numerous of us may currently have a crochet cover-up and even a hand-crafted bag in our closets, however Tik Tok goes one action even more and suggests that hats, shorts, and even shoes could look better in crochet. If you can weave it, you can wear it, and although were not all set to ditch our velvet Mary Janes or night bags rather yet, theres no doubt that this warm-weather option is our preference throughout a heatwave.Shop Crochet:
A designer-looking find on the high-street.
Do not leave for holiday without packing this in your luggage.
Miu Miu
Crochet Bucket Hat
Massimo Dutti
Lace-Up Crochet Ballet Flats
Free People
Free-est Sahara Sweater Midi
You know a pattern has serious credentials when it makes its method off Tik Tok, through Instagram, onto the streets and then in turn, back onto the runway, and searches for “Jane Birkin bag appeals” are through the roofing system with users desperate to create the muses chaotic bag energy. Pom-poms, ribbons, tags, headscarfs and toys, whatever your fondness, this is the chance to design your bag your method to make it unique– whoever desired to blend into the crowd?Shop Bag Charms:
Lulu Guinness
Pearl Shell Mini Collectible Charm
How charming is this perfect little beauty?
Anya Hindmarch is the official queen of bags beauties.
Perfect for stacking as numerous pieces as possible.
Aspinal of London
Heart Mirror Handbag Charm
Vivienne Westwood
I Love Charm Keyring
Youll always remember your mirror once again.
Anya Hindmarch
Match Book Charm
Up Next, I Know Youre a Fashion Person If Youre Wearing Shoes in This Unexpected Colour
At Who What Wear UK we take pattern identifying extremely seriously, however frequently it can feel like a never ending spiral of trending looks. Understanding that I might be stuck in my methods and looking for patterns that were really going to resonate with readers, I turned to TikTok for some Gen-Z insight on what feels fresh vs what feels “faddy”, and the results were interesting.Classic customizing and maximalist colour combinations might be taking over stores, but TikTok is still promoting anti-trend style over “samey” styling. With that in mind, I put together a list of the 7 “patterns” getting a fanbase in 2024, and the seven trends that they are replacing. If youre strangely enough wondering what the street style stars will be wearing next season, keep scrolling to see the 7 fashion patterns TikTok has actually stated “dated”, and the seven its users actually rate.1. DATED: BODYCON DRESSESRATED: NIGHTIE DRESSES Style Notes: I may be biased here, but any trend that commemorates convenience over confinement gets a huge thumbs up from me.
