” It was very stunning,” Jon Savage, the British music author who collaborated with Mr. Reid on the 1987 book “Up They Rise: The Incomplete Works of Jamie Reid,” said in a phone interview.” Disruptive and discordant, like the band itself, Mr. Reids enduring work became as main to the Sex Pistols relentless image as the rag-doll t-shirts, bondage trousers and safety pins worn by John Lydon, the lead singer better understood as Johnny Rotten, courtesy of the iconoclastic designer Vivienne Westwood, or the sleeveless swastika T-shirt worn by the bassist Sid Vicious.Brilliant marketing in the guise of anti-marketing, Mr. Reids designs offered the essence of punk to a baffled public.” Jamie MacGregor Reid was born on Jan. 16, 1947, in London, one of 2 boys of Jack and Nora (Gardner) Reid, and grew up in Croydon, south of London.” Artistically talented, Mr. Reid eventually enrolled at Wimbledon School of Art (now Wimbledon College of Arts) and later on moved to Croydon College of Art, where he found himself at sit-ins with Mr. McLaren. Reid is endured by his better half, Maria Hughes; a child, Rowan MacGregor Reid; and a granddaughter.Though he considered himself an anarchist, Mr. Reid was also a realist who understood the inexorable creep of commercialism into radical culture.
AdvertisementSupported byHe developed some of the most questionable– and commemorated– artwork of the punk period, which outraged polite British society practically as much as the bands music did.By Alex WilliamsJamie Reid, whose searing cover art and other graphics for the Sex Pistols, including ransom-note lettering and defaced images of the queen, annoyed courteous British society nearly as much as the seminal punk bands anarchic anthems and obscenity-laced tirades, passed away on Tuesday at his home in Liverpool. He was 76. His death was confirmed by John Marchant, a London gallerist who represents Mr. Reids archive. No cause was given.Mr. Reid was an item of the radical left of the 1960s, and his fiery political mindsets matched his incendiary art over a profession that spanned more than six years. He was eventually accepted by the art facility: His work is included in the collections of the Museum of Modern Art in New York and the Tate Britain and the Victoria and Albert Museum in London.But in 1970s Britain, a more appropriate period when bowler hats were still seen on the streets of London, his agitprop graphics on behalf of a band of musical Visigoths, doing their part to rummage the british class and the rock-industrial complex system, were enough to cause scandal.His sleeve for the single “God Save the Queen,” launched in 1977 as Britons were preparing to commemorate the Silver Jubilee of Queen Elizabeth II, featured a magnificent image of the queen with her eyes and mouth torn away, changed by the bands name and the tunes title. It hit with all the subtlety of an automobile bomb.” It was extremely stunning,” Jon Savage, the British music author who worked together with Mr. Reid on the 1987 book “Up They Rise: The Incomplete Works of Jamie Reid,” said in a phone interview. “The printers refused to print the sleeve at very first.” Mr. Reid used the exact same image, superimposed over the British flag, for a marketing poster for the single. It became a long-lasting logo for the band, a punk equivalent of the Rolling Stones omnipresent tongue graphic.With the Pistols, there was also a heavy dash of pranksterism. “A lot of individuals totally misconstrue what we were attempting to do with the Sex Pistols,” Mr. Reid said in a 2018 interview with Another Man, a British design and culture publication. He kept in mind that he and Malcolm McLaren, the bands manager, “were extremely much into the politics, however I was bringing a great deal of humor into it, too.” For “Never Mind the Bollocks, Heres the Sex Pistols” (1977 ), the bands only album before they broke up in 1978, he conjured a sense of secret and malevolence utilizing cutout letters. In 1991, Rolling Stone magazine called it the second-best cover in rock history, behind the Beatles “Sgt. Peppers Lonely Hearts Club Band.” Disruptive and discordant, like the band itself, Mr. Reids indelible work ended up being as central to the Sex Pistols ferocious image as the rag-doll shirts, chains pants and safety pins used by John Lydon, the lead singer much better referred to as Johnny Rotten, thanks to the iconoclastic designer Vivienne Westwood, or the sleeveless swastika T-shirt used by the bassist Sid Vicious.Brilliant marketing in the guise of anti-marketing, Mr. Reids designs offered the essence of punk to a baffled public.” Punk was a really complex plan, and it was tough for a great deal of individuals to get ahold of by the music alone, especially with a group as confrontational as the Sex Pistols,” Mr. Savage stated. “Visuals were another method in.” And an essential one, offered the efforts to stamp out the bands music (its debut single, “Anarchy in the U.K,” handled to increase to No. 38 on the British charts, regardless of being banned from the airwaves and pulled by its record business). “You couldnt hear the group on the radio or see them on the tv,” Mr. Savage stated. “The visuals resembled a samizdat, prohibited knowledge.” Mr. Reids covers and art work also did their fundamental task: offering records. “Interestingly,” he stated in a 1998 interview with Index publication, “with the 2 or three times that the art work was in fact banned and the records went on sale in white bags, they didnt offer.” Jamie MacGregor Reid was born on Jan. 16, 1947, in London, one of two children of Jack and Nora (Gardner) Reid, and grew up in Croydon, south of London. His father was the city editor of The Daily Sketch, a tabloid newspaper.Jaimes moms and dads were dedicated socialists, and at 7 he was already marching for nuclear disarmament and other causes. He likewise established a long-lasting interest in mysticism, thanks to a great-uncle who established the Ancient Druid Order.” Its part of who I am,” he told Another Man, describing his druid heritage. “Its so important that we reconnect with the world. We need spiritual as much as political change in this country.” Artistically talented, Mr. Reid eventually registered at Wimbledon School of Art (now Wimbledon College of Arts) and later on moved to Croydon College of Art, where he found himself at sit-ins with Mr. McLaren. Both were heavily influenced by the Situationist International, an anticapitalist visual motion in postwar Europe that blended surrealism with Marxism and trafficked in mottos like “We will not lead; we will just detonate.” After college, he helped discovered a fierce low-budget political publication called Suburban Press in Croydon. It existed that he initially established his ransom-note style.” In regards to graphic design, I probably discovered more from the printing press than I performed in art school,” Mr. Reid told Index. “You start establishing a gratitude for what really looks great out of sheer requirement, from having no cash.” Around the exact same time, Mr. McLaren was seeding a punk transformation in London, running, with Ms. Westwood, a storied store on Kings Road under a series of casual names, consisting of Sex, which sold fetish wear and clothing influenced by Britains Teddy Boy fad of the 1950s. By the middle of the decade Mr. Reid was residing in the Scottish Hebrides, assisting buddies set up a little farm, when a telegram got here from Mr. McLaren: “Come down, weve got this job in London we desire you to deal with.”” I was residing in the middle of lochs and mountains and, all of a sudden– boom– I began working with the Pistols,” Mr. Reid told Index.The Sex Pistols imploded in 1978 after a quick and disorderly United States trip, capping their final show in San Francisco with one final sneer from Mr. Lydon: “Ever get the feeling youve been cheated?” Mr. Reid brought the torch over the taking place years, providing his energies to support the dissident Russian punk band Pussy Riot, the Occupy motion and Extinction Rebellion, an environmental group understood for its nonviolent civil disobedience.He likewise produced art work for brand-new generations of subversive bands, consisting of the KLF, a progressive electronica group, and Afro Celt Sound System.Mr. Reid is endured by his other half, Maria Hughes; a daughter, Rowan MacGregor Reid; and a granddaughter.Though he considered himself an anarchist, Mr. Reid was also a realist who comprehended the inexorable creep of commercialism into extreme culture. In 2015, Virgin Money– the bank backed by Richard Branson, who established Virgin Records, among the Sex Pistols labels– launched a line of Sex Pistols charge card featuring Mr. Reids well-known cover art. He revealed “complete disgust” for the cards, but he had no power to stop then.” Radical ideas will always get appropriated by the mainstream,” Mr. Reid told Another Man. “A lot of it is to do with the fact that the facility and individuals in authority actually lack the capability to be innovative. They rob everything they can.”” Thats why,” he included, “you have to keep carrying on to brand-new things.” Alex Williams is a reporter in the Obituaries department. More about Alex WilliamsAdvertisementsource