Gucci
Jackie Small Shoulder Bag

Last September, when Guccis brand-new imaginative director Sabato De Sarno debuted his inaugural collection for the style house, he presented us to a fresh term from the Gucci dictionary: Gucci Ancora. What is Gucci Ancora and what does it mean for the heritage brand?WHAT IS GUCCI ANCORA?Its valuable to first understand the meaning of the Italian word Ancora. Found in its signature burgundy shade on billboards, at popups and of course, all over social media, the Gucci Ancora campaign and collection were thoroughly crafted to stimulate conversation.As well as Guccis S/S 24 runway show, the Gucci Ancora project has also included an activation that brought together the minds of De Sarno and creative specialist Michela Pelizzari.

This statement pendant will spruce up any outfit.

Wear with tights and boots or design with smooth heels.

Gucci
Signoria Slingback Pump

Gucci
Marina Chain Necklace

Gucci
Embossed Mini Dress

Kitten heels are having a significant comeback this season, in no little part thanks to Gucci

Gucci.
Bamboo 1947 Small Top Handle Bag

This rich red wine shade is the signature of the Gucci Ancora project.

Carry this as a top-handle bag or design it as a crossbody with the strap.

Gucci
Embossed Mid-Length Skirt

Gucci
Technical Cotton Coat

Last September, when Guccis brand-new creative director Sabato De Sarno debuted his inaugural collection for the style house, he introduced us to a fresh term from the Gucci dictionary: Gucci Ancora. What is Gucci Ancora and what does it mean for the heritage brand?WHAT IS GUCCI ANCORA?Its handy to first comprehend the significance of the Italian word Ancora. Spotted in its signature burgundy shade on billboards, at popups and of course, all over social media, the Gucci Ancora project and collection were carefully crafted to stimulate conversation.As well as Guccis S/S 24 runway show, the Gucci Ancora campaign has also included an activation that brought together the minds of De Sarno and creative specialist Michela Pelizzari.( Image credit: Getty Images) WHAT DOES THE GUCCI ANCORA CAMPAIGN MEAN FOR GUCCI? Thats Gucci Ancora.DISCOVER THE GUCCI ANCORA COLLECTION: