As style editors, were frequently overwhelmed by the large quantity of newness that were bombarded with seasonally, monthly and sometimes, even weekly. Amidst the continuous chatter around the next trending brand name or #aesthetic, it can be a good modification to slow the speed and focus on the type of financial investment we understand well wear (or carry) permanently. At Who What Wear UK, we want to change the way you consider shopping by focusing on durability and wearability rather of flash-in-the-pan buys, and there is absolutely nothing with more staying power than an excellent designer handbag. We can scale back the number of clothing we buy (and a streamlined capsule wardrobe is the ultimate goal), however a luxe bag is the anti-trend secret to constantly looking expensive, and you can wager that an outfit-elevating bag will never head out of style.Granted, designer bags do not come cheap, so before you part with your hard-earned money, its well worth doing your research study into a bag youll treasure for a lifetime. And whilst there are the classics that only increase in worth in time, you might be tempted by one of the newcomers that were especially delighted about in 2024. Unless youve been taking a break from social media, its more than most likely youve seen The Rows Margaux– the breakout bag of 2023– time and again, and Im still besotted with it. Still, Ive found a number of new launches that are guaranteed to get your hearts aflutter and will look helpful for simply as long as The Rows pared-back finest seller. From the smooth and sophisticated Ferragamo Hug to the latest release from “brand-new” Gucci, keep scrolling to see the nine new It bags that are set to end up being modern classics this year.1. Gucci Blondie (Image credit: Courtesy Gucci) Style Notes: Should you have missed Sabato de Sarnos highly prepared for Cruise 2025 show at Londons Tate Modern today, the one thing we spotted in among the sheer, pussybow blouses and pretty ballerina flats was the brands most current bag offering– the Blondie. Presented on the runway to a soundtrack of Blondie (clearly), this basic yet refined logo design bag comes in shoulder, top manage, pouch and crossbody variations, so theres one to fulfill every requirement.Shop the Gucci Blondie:

Gucci
Blondie Top-Handle Bag in Black Leather

Gucci
Gucci Blondie Small Shoulder Bag in Red Leather

I enjoy the rounded shape.

Gucci
Blondie Shoulder Bag in White Leather

The new Marmont? Were inclined to believe so.

2. Loewe Squeeze Style Notes: A lot of It bags have come out of JW Andersons tenure at Loewe for many years, however the something you can get out of any Loewe bag is an eye-catching silhouette. The Squeeze isnt the brands most recent bag (and personally, Im discussing whether to buy the raffia Puzzle), but the slouchy, cloud-like handbag continues to be produced in various sizes and colours to meet need– a clear indicator that this bag has the style crowds stamp of approval, and may just be one for the ages.Shop the Loewe Squeeze:

Loewe
XL Squeeze Bag in Tan Natural Calfskin

Supersized for your convenience.

This red wine colour lives in my mind rent-free.

Loewe
Medium Squeeze Bag in Olive Nappa Lambskin

Loewe
Little Squeeze Bag in Dark Burgundy Nappa Lambskin

The medium is the best size for each day.

Prada Tote BagStyle Notes: If there was ever a bag that could give the Margaux a run for her cash, its Pradas leather lug bag. Pradas medium size still comes in around ₤ 800 cheaper than The Rows tiniest Margaux, and when every cent counts, its well worth the distinction (especially if you think about cost per wear). Of all the bags on this list, its the minimalist, downplayed style that caught my eye the most, and you understand the timeless shape and useful size will still be as elegant in 10 years time.Shop the Prada Tote:

Prada
Medium Leather Tote Bag in Caramel

This caramel colour is bound to be popular.

Prada
Medium Leather Tote Bag in White

Bottega Veneta Canvas Andiamo( Image credit: @threadsstyling) Style Notes: Matthieu Blazy has actually turned Bottegas purse department into a biggest hits collection, however the latest update of the popular Andiamo bag is ensured to cause a stir this summer. Buttery soft leather totes are a pillar in our closets, however lighter fabrications make sense when temperatures increase– go into the reissued Andiamo in fresh canvas. You ruin us, Mr Blazy.Shop the Bottega Veneta Andiamo in Canvas:

Bottega Veneta
Large Andiamo Backpack in Natural/Light Wood

BURBERRY
Leather-Trimmed Checked Wool-Twill Shoulder Bag in Gray

Ive seen this on Instagram many times this week.

Bottega Veneta
Little Andiamo in Natural/Light Wood

Burberry Rocking HorseStyle Notes: As Burberry moves into a fresh new stage under Daniel Lee, you can still anticipate the exact same timeless functionality from its bags and accessories that put the brand name on the map in the very first location, albeit with a modern-day update. The Rocking Horse bag is a case in point, as this sleek shoulder bag boasts a classy saddle shape for a nod to its tongue-in-cheek name.

Bottega Veneta
Large Andiamo in Natural/Black

BURBERRY
Rocking Horse Textured-Leather Shoulder Bag in Black

And yes, theres a hands-free variation too.

And in traditional Burberry check!

Alaïa
Le Teckel Small Bag in Red Goatskin

Alaīa Le Teckel Style Notes: If youve got your heart set on an Alaïa Le Teckel, the good news is that theyre finally back after a quick hiatus and instantly offering out worldwide. Now in more colourways than before, this beautiful “east-west”- style bag kicked off a pattern for the large however shallow ladylike top-handle, and although it isnt rather Jacquemus ultra-tiny Le Chiquito bag, it is a return to the dinky bags we d expect for spring/summer.

Loro Piana
Additional Pocket L27 in Navy Blue

Hot red is coming soon, too.

Burberry
Ivy Rocking Horse Wool-Blend Rose-Print Shoulder Bag

This will choose whatever in your closet.

Alaïa
Le Teckel Small Bag in Black Goatskin

( Image credit: @threadsstyling) Style Notes: Should you have tried, youll know simply how tough it is to get your hands on Loro Pianas L pouch right now. Nearly offered out on the brand names website, its presently whipping up a frenzy on Instagram amongst those drawn to the ultimate quiet-luxury accessory (and that consists of superstar fans like Sofia Richie Grainge and Gigi Hadid). Not bad for a tiny top-handle that was very first launched just a year earlier.

Among the few still in stock.

The studs truly take this up a level.

Navy is a less extreme dark choice than black.

Loro Piana
Additional Bag L27 in Azuki Beans

Alaïa
Le Teckel Small Bag in Nubuk

Loro Piana
Extra Bag L27 in Sunday Morning

8. Ferragamo Hug Style Notes: It doesnt actually matter which specific style you select here– if its a Ferragamo hug with shiny hardware, its immediately iconic. Like the Loro Extra Pocket Pouch, the Hug is still reasonably new, but its already had a significant impact, assisting to make Ferragamo an It-girl favourite. Timeless and sophisticated, the spacious lug or cute crossbody can be found in numerous colours that its tough to keep up, but its certainly a great investment.Shop the Ferragamo Hug:

FERRAGAMO
Hug Small Embellished Leather Shoulder Bag in Red

2023s most significant colour trend continues into 2024 too.

Jimmy Choo
Cinch M in Latte/Gold

How to dress up a white tee and jeans.

Jimmy Choo
Cinch M in Rose Cow Print

Jimmy Choo
Cinch M in Tan Suede

Suede bags are having a minute today.

FERRAGAMO
Hug Large Embellished Leather Shoulder Bag in Black

Thanks to Beyoncé, cowboycore is top of our agenda.

I cant stop thinking about this in green.

FERRAGAMO
Hug Medium Leather Tote in Green

Jimmy Choo Cinch (Image credit: @jimmychoo) Style Notes: Jimmy Choo will forever be synonymous with luxury shoe style, but those who havent explored its bag offering are most absolutely missing out. There are dressy shoulder bags, beachy raffia buyers and of course, the party-ready Bon Bon; but the most current style may be the brand names most iconic bag in the making.

We can scale back the number of clothes we buy (and a streamlined pill wardrobe is the supreme goal), but a luxe bag is the anti-trend key to constantly looking pricey, and you can bet that an outfit-elevating handbag will never ever go out of style.Granted, designer bags do not come cheap, so before you part with your hard-earned money, its well worth doing your research study into a bag youll treasure for a life time. Loewe Squeeze Style Notes: A lot of It bags have actually come out of JW Andersons tenure at Loewe over the years, however the one thing you can anticipate from any Loewe bag is a distinctive shape. The Squeeze isnt the brand names most recent bag (and personally, Im disputing whether or not to invest in the raffia Puzzle), however the slouchy, cloud-like shoulder bag continues to be produced in various sizes and colours to fulfill demand– a clear indication that this bag has the style crowds stamp of approval, and might just be one for the ages.Shop the Loewe Squeeze:

The Rocking Horse bag is a case in point, as this smooth shoulder bag boasts an elegant saddle shape for a nod to its tongue-in-cheek name. There are elegant shoulder bags, beachy raffia shoppers and of course, the party-ready Bon Bon; but the latest design might be the brands most iconic bag in the making.